The traditional paradigm that an independent facility has the ability to only tap into their client based within a 5-15mile radius while competing against the mega-schools that have the ability to attract regions based on brand awareness and instructor exposure are no longer relevant when you adopt video collaboration.
Mega-branded franchises and traditional independent owners continue to research innovative ways to not only maintain student retention, but are repositioning marketing dollars to compete against MMA, Dance, and Yoga facilities. The competitive landscape in todays martial arts schools are on the verge of utilizing consumer-based technology into the daily operational business model. Technology dollars are readily available within venture capitalist who are not only looking for bottom line ROI models, but most importantly tapping into an industry with a built in clientele that currently does not support a true technology budget within its balance sheet. Without an association to unify our art and sport competition to brand to the masses, the tipping point for fast tracking our relevancy within the marketplace will be to unify through live video collaboration.
To justifying the re-architecting and re-branding of our existing service facilities that can compete in our economy, I will challenge you with 3 compelling questions that provide all of us an advantage to keep the authenticity of our art through timeless technology.
1. How many people would audition in front of Ernie Reyes, Jr for his upcoming film project?Benefit: The simple brand cache that you have provided a service to your local community within your facilities while creating an opportunity for your direct student base to showcase their skills.
2. How many schools would benefit from having students be formally certified by their Grandmaster (i.e. GM Jhoon Rhee)? Benefit: Grandmasters/Masters now have the ability to support your franchise brands by creating personal relationships with your remote instructors and student base.
3. How many school owners would benefit from decreasing their OPEX (i.e. Marketing & Seminar Travel) to obtain consultation services from business professionals leaders? Benefits: Network with diverse business leaders to obtain face to face reoccurring live and content driven operational “Best Practices”.